'Our Momentum Is Unstoppable': Workers Celebrate as Target Announces $15 Minimum Wage

In what is being described as a huge victory for the tens of thousands of workers across the country who have for years organized, rallied, and gone on strike for higher wages, Target on Monday announced that it plans to raise the company-wide minimum hourly wage to $11 by next month and $15 by 2020.

“We won’t stop until everyone, everywhere, wins $15 an hour and union rights.”
—Steven Suffridge, Fight for $15

“Five years ago, when 200 New York City fast-food workers first walked off the job for $15 an hour and union rights, nobody gave us a shot. Since then, we’ve spread this movement to every corner of the country and beyond fast-food. We did what they said we couldn’t: we won. We won in the states, in the cities, with the big politicians and with the big corporations,” Steven Suffridge, a Minneapolis McDonald’s Worker and Fight for $15 organizer, wrote in an email reacting to the news. “And today, we won $15 an hour for all Target employees.”

In celebration, Fight for $15 and other groups began circulating a graphic that echoes Suffridge’s message: “When we fight, we win!”

Immediately upon seeing the news of the Target wage boost—which will affect over 320,000 workers throughout the U.S—activists and lawmakers immediately began raising the question: if Target can pay its workers a decent wage, why can’t Walmart, McDonald’s, and other profitable low-wage corporate giants?

“C’mon McDonalds, Walmart, and everybody else,” wrote Rep. Keith Ellison (D-Minn.), who recently celebrated Minneapolis lawmakers for overwhelmingly voting to raise the city minimum wage to $15 by 2024. “Pay your workers right!”