Men’s becoming a major part of Jimmy Choo’s business

New York – Jimmy Choo was made a household name in America largely in part to the
ladies of HBO’s “Sex and the City.” Who could forget the iconic Carrie
Bradshaw strutting around the streets of New York City in her 500 dollar
plus Jimmy Choo stilettos as one of the most stylish women to have ever
graced our television screens. Back in those days, Jimmy Choo was known for
their stilettos and pumps, with shoe offerings just for women.

Fast forward almost a decade after Sex and the City aired its final episode
and Jimmy Choo’s world has certainly expanded: to men’s. In 2011, Jimmy
Choo co-founder Tamara Mellon, a former accessories editor at British
Vogue, launched a line of Jimmy Choo shoes just for men, and they were met
with much critical acclaim. Since then, Jimmy Choo men’s shoes have been a
highly coveted item among the fashion elite and luxury footwear lovers, and
if their recent presentation at the Seymour Leisure Centre is any
indication, they aren’t going anywhere anytime soon.

For their most recent collection Jimmy Choo fused the world’s of athletic
performance and high fashion. BMX bikers and skateboarders were putting
their athletic talents on display in Jimmy Choo sneakers as a breakfast
presentation took place in the balcony above. Jimmy Choo’s evolution into
the world of men’s wear coincides with the growing power of men’s fashion
in the industry right now.

Jimmy Choo gets fun and sporty for latest collection

In 2011, Jimmy Choo launched into men’s just as the men’s wear market was
beginning its quiet ascent. Men’s bags were becoming a major item on the
catwalk, and e-commcerce luxury channel Net-a-Porter was preparing to
launch their brother site, Mr. Porter. Having already developed a household
name for themselves as one of the most luxurious women’s shoe companies in
the world, launching into men’s and finding success came quite naturally
for Jimmy Choo.

What sets Jimmy Choo apart from many of their other competitors, like
Salvatore Ferragamo, Gucci, and Prada, is the incredibly original approach
to their designs. For their most recent collection, Creative Director
Sandra Choi gave us crinkled leather, tassel slip-ons, stonewashed denim
lace-ups, and boots with espadrille soles. Currently, men’s is the fastest
growing category at Jimmy Choo.

Jimmy Choo CEO Pierre Denis told WWD that the brand has worked hard on its
fabric and leather research with the goal of finding the sweet spot between
casual and formal.Whatever they are doing it certainly is working. As the
men’s wear market continues their incredibly fabulous rise in the fashion
industry, Jimmy Choo is poised to keep its slice of the luxury pie.

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