Maidenform sings DKNY license

Global intimate apparel company Maidenform Brands entered an exclusive global licensing agreement with Donna Karan International to design, source and market women’s intimate apparel (innerwear) under the Donna Karan and DKNY brands. The agreement is effective immediately and financial terms of the agreement were not disclosed.

The agreement grants Maidenform the rights to design, source and market a full Collection of Donna Karan and DKNY women’s intimate apparel products. This Collection of one of the world’s leading fashion design houses will be distributed worldwide principally in high-end department and specialty stores. The products are expected to launch at the beginning of 2009.

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Thomas J. Ward, Chief Executive Officer of Maidenform stated: “This relationship allows us to penetrate new channels of distribution and provides us with another method to drive additional sales growth in the future.”

Alongside DKNY, the 85-year old apparel company has a portfolio of established brands, including Maidenform, Flexees, Lilyette, Sweet Nothings, Rendezvous, Bodymates and Self Expressions. Maidenform products are currently distributed in approximately 60 countries and territories outside the United States.

Image: DKNY AW08