Hamilton has ‘helped hasten’ F1’s push for diversity
Formula 1’s ambitious sustainability plans to be net zero carbon by 2030 or its recent initiative to leverage its technological expertise to help fight the COVID-19 pandemic reflect its quest to support a “societal purpose” that goes beyond racing and entertainment.
“I think ultimately if we go back to the first principles, the whole purpose around F1 initially is around entertaining fans, so we need to ensure we have that front and centre of everything we do,” explained Gangakumaran.
“What’s been really pleasing to see in the last several years, and particularly in this current coronavirus period, is wider societal purpose really coming to the fore.
“To give you an example of what else F1 can do outside of pushing sustainability credentials and pushing diversity and inclusion to reflect the world in which we race, we have this incredible technology and amazing engineers and scientists within F1.
“If we can apply some of that technology to major humanitarian crises, hopefully we can have a small positive impact in terms of other societal issues in terms of what the world is dealing with.”
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