Brownlees join Aldi to advocate healthy eating

March 14, 2021

Rio stars Alistair and Jonny Brownlee are the latest GB athletes to join forces with Aldi to support their Get Set to Eat Fresh programme. Team GB duo will be the face of the partnership for the next four years, with Aldi supporting the brothers all the way to Tokyo 2020.

Created in partnership with the British Olympic Association, the educational programme aims to reach 1.2 million young people by 2020, aged 5-14 years-old, and educate them about cooking and eating healthily and help them develop an understanding and love of fresh, healthy food.

Since its inception, 400,000 young people have been reached with over 2,000 schools signing up to the programme and has enjoyed appearances from Team GB stars including Nicola Adams, Samantha Murray, Dan Purvis and Liam Phillips.

The 2017 programme kicked off with a visit from the Brownlees to Yeadon Westfield Infants School and Yeadon Westfield Junior School in Guiseley, West Yorkshire, after officially opening the town’s new Aldi store earlier in the day.

Since its inception, the programme has reached 400,000 young people with over 2,000 schools signing up, and have enjoyed appearances from Team GB stars, including Nicola Adams, Samantha Murray, Dan Purvis and Liam Phillips.

Alistair Brownlee said: “We’re incredibly excited to be the official ambassadors of the Get Set to Eat Fresh programme, which we know will have a huge impact on young people’s healthy eating habits nationwide.”

Jonny Brownlee said: “As athletes, we know how important diet, nutrition and being active is to living a healthy lifestyle and we strongly believe we can help support the ambitions of Team GB and Aldi as they look towards 2020.”

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