BoohooMan to launch collection with UK artist Deno

BoohooMan is continuing to team up with musical artists for limited
edition collections with break through 16-year-old British artist Deno.

Following on from collaborations with rapper Mist, Quincy, Tyga, Rae
Sremmurd, French Montana and Quavo, BoohooMan is launching a collection
with Deno that will embody his style as well as appeal to “men of all
shapes and sizes” and allow the fast fashion retailer to connect with an
“even younger, more socially engaged UK audience”.

Launching globally on BoohooMan on September 6, the 30-piece collection
spans ready-to-wear and accessories and is inspired by Deno’s “youthful
style” and includes utility vests, matching sets, tracksuits, puffa jackets
and printed T-shirts, all available in a variety of colourways.

Deno worked alongside the BoohooMan design team to create the inclusive
collection and logos will also be key throughout, with the letter D located
on a small selection of items.

The BoohooMan x Deno collection will be available in sizes XS – 5XL, as
both Deno and the online brand added that they were keen to “make the range
as size inclusive as possible, allowing accessibility to a widespread
audience of young men,” with prices ranging from 3 to 50 pounds.

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BoohooMan targets younger demographic with Deno collaboration

As part of the collaboration, the break through musician, who began his
career just aged 12 years old after performing Ed Sheeran’s Thinking Out
Loud on social media, will also be the face of the limited edition capsule
collection.

Deno will also be hosting an exclusive event at theme park, Thorpe Park
where VIP’s and lucky fans will have full access to the rides and mazes
before an exclusive performance by Deno who will be, for the first time,
performing tracks from his latest EP.

Commenting on his exclusive collection, Deno said in a statement: ‘‘I am
very excited to be working with BoohooMan as they have a very versatile
range of clothes. I have been approached by various brands to do
partnerships but no urban brand has grown at the same pace as BoohooMan
over the last couple of years! I can’t wait for you all to see the
collection.’’

Samir Kamani, chief executive at BoohooMan added: “We are pleased to
welcome Deno to the BoohooMan family. He is super talented and fits our
demographic down to a T. He is our audience!

“Deno has been involved in every step of this collaboration and truly
has a great head on his shoulders. We are keen for everyone to see what we
have in store.”

The BoohooMan x Deno collection will be available globally from
September 6.

Images: courtesy of BoohooMan